40 Years of Perfecting Ski Boots

Surefoot has dedicated four decades to setting benchmarks in boot fitting, helping generations of racers reach the podium.

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Forbes - "The Best Ski Boots You Can Buy, Made Just For You"

December 22, 2015

Contributor at Forbes, Allison Olmsted, explains the benefits of Surefoot Custom Ski Boots after she goes through the entire ski boot fitting process at Sur...

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Surefoot Gives Back. " Donated boots warming the feet of Anchorage's homeless"

What does Surefoot do with new unused ski boot liners? Rather than just trying to find a recycling solution, Surefoot wanted to see if there was a way to gi...

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A Day in the Life of a Surefoot Employee

April 11, 2016

Watch Surefoot Verbier Manager, Christoph Rigert as he takes you through his typical day of work! His day is composed of making the best fitting, best perf...

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The Weather Channel: Don't Go Downhill Skiing with the Wrong Boots

Meteorologist Paul Goodloe, from The Weather Network visit Surefoot Breckenridge and gets fit in Surefoot Custom Ski Boots. Getting fit for a proper fitting...

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Why It Really Pays to Shell Out for Custom-Fitted Ski Boots

Rich Stoner from Mademan.com concludes that having ski boots that feel and perform great is a major part of the skiing experience. "The whole custom process...

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The Office Couloir - Dynafit and Ski Touring - So Hot Right Now

March 10, 2015

As you know, I used to touch a lot of feet at Surefoot. For those looking to get into a touring boot, is fit still as important? Can orthotics/footbeds play...

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Memory Foam Liner Takes Surefoot Custom Ski Boots to a Whole New Level

December 8, 2016

With as much precision as a Savile Row tailor making a bespoke suite, Surefoot creates ski boots that perfectly match the contours of the skier's feet, ankl...

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Best Kid’s Ski Gear – Surefoot Boots – The best money you will spend on your kids!

If you want to have a happy child, start with their feet. You would think that after teaching skiing for multiple decades, that I would have gotten this poi...

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Feet Banks Goes to Surefoot Whistler

March 8, 2017

A man who knows what he likes and likes to stick with it, Feet Banks had been using the same rear entry boots since 1991. This year, he finally decided to s...

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"Ski Boots Don't Have To Be Uncomfortable"

January 6, 2016

Copper Mountain, Colorado - People here on ski vacation have asked me, "I only ski one or two weeks a year, is it worth it?" I say absolutely! You have limi...

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Forbes: Talking Custom Ski Boots with Surefoot Co-Founder Bob Shay

March 17, 2019

"You see other custom boots out there but with those, it's mostly just a heat-moldable liner. How many other companies have the experience of fitting 250 pe...

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